"Collaboration, innovation, and sustainability."

Who we are

The initiative is led by a core team located in Washington DC and Silicon Valley. The team is supported and governed by the founding organisations the Embassy of Sweden in Washington DC, Business Sweden, the Swedish Energy Agency and Sweden’s innovation agency Vinnova.

The founding organisations have been active in the U.S. for a long time, effectively laying the groundwork for a collaborative initiative. The initiative will draw on previous expertise and leverage the extended network of the founding organisations to create new partnerships and pioneer new solutions.

The Embassy of Sweden in Washington DC

The Embassy of Sweden in Washington DC is Sweden's mission to the U.S and part of Sweden's foreign representation. We manage diplomatic relations with the United States.

Business Sweden

Business Sweden is Sweden's trade and invest council. We are business developers with a unique mandate and mission to help Swedish companies grow global sales and international companies invest and expand in Sweden.

The Swedish Energy Agency

The Swedish Energy Agency is leading Sweden's transition to a sustainable energy system. We work to promote knowledge and analysis of supply and usage of energy in society, as well as to secure energy supply. The organization is regulated by the Government through the instruction and annual appropriations directives.


Vinnova is the Swedish governmental agency for innovation. We help to build Sweden's innovation capacity and open the way for innovation that makes a difference and contributes to sustainable growth.

Who we target

Strong collaboration with key Swedish and American stakeholders will be essential, including:

  • Governmental agencies
  • States and municipalities
  • Universities and research institutions
  • Private corporations within the clean energy ecosystem
  • Capital investors for energy initiatives

What we want to achieve

Vision: to contribute to reduced global emissions and increased bilateral trade and investments between Sweden and the US. Key values include collaboration, innovation, and sustainability.

Mission: to support and increase the adoption of sustainable technologies and innovation in the U.S energy and industrial transformation by positioning Sweden as a key provider of sustainable solutions and to increase investments to Sweden from the US within green technologies. The mission is also to increase the promotion of Swedish companies towards US stakeholders in these fields.

How we work

The initiative maintains eight work streams for implementation. These work streams intend to strengthen and coordinate the work of the founding organizations and their extended network.

  1. Conducting market research and analytics
  2. Centralizing communication and marketing efforts
  3. Establishing a Team Sweden system demonstrator
  4. Accelerate green-tech innovation and research collaboration
  5. Attracting and coordinating green investments to Sweden
  6. Expanding network and organizing events and delegations
  7. Positioning Swedish solutions in specific HPOs
  8. Establishing SME support structures and accelerator program

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